HIT: The Third Case, the much-anticipated sequel in the HIT franchise, opened to a promising start, especially in South India. However, after an impressive Day 1, the momentum seems to be slowing down. Box office figures of Hit 3 have fallen, know the reason as we take a deeper look into its weekend performance and distribution strategy.
A Powerful Start but an Unexpected Drop
The film kicked off strong with a solid ₹21 Cr India net on Day 1, thanks to a wide release across Telugu-speaking regions and decent audience buzz. Day 2 witnessed a noticeable dip, dropping to ₹10.5 Cr, and Day 3 fell further with just ₹3.89 Cr in collections across all languages. The total 3-day collection now stands at ₹35.39 Cr, but the steep decline is raising eyebrows.
Limited Hindi Release: A Major Setback
One of the primary reasons why box office figures of Hit 3 have fallen is its limited release in North India. While the film was given a full-fledged theatrical release in South India, in the North, it was restricted only to single-screen theatres, skipping major multiplex chains like PVR, INOX, and Cinepolis. This drastically reduced its visibility and reach among Hindi-speaking audiences.
Moreover, the Hindi dubbed version was not released in theatres at all, as an OTT release deal was already in place. As per sources, the Hindi version will be available digitally 60 days after the theatrical release, pushing away a significant portion of its potential box office revenue.
Was the OTT Deal a Double-Edged Sword?
While digital releases offer a broad audience and long-term viewership, the early announcement of the OTT deal might have discouraged theatre-goers from watching the movie on the big screen. Many Hindi-speaking viewers possibly chose to wait for the OTT release instead. This strategy, while lucrative digitally, has significantly affected the film’s box office trajectory.
Thus, box office figures of Hit 3 have fallen, know the reason is not just about competition or content but also distribution choices and market focus.
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What Are Fans Saying?
Fans in North India have voiced their disappointment on social media, citing limited access to the film and the absence of a multiplex release in Hindi. South Indian audiences, however, continue to show their support, with Telugu versions still performing decently in local circuits.
Day-Wise Breakdown of HIT: The Third Case Box Office
| Day | India Net Collection | Language Split |
|---|---|---|
| Day 1 (Thursday) | ₹21 Cr | Telugu: ₹20.25 Cr, Hindi: ₹0.25 Cr |
| Day 2 (Friday) | ₹10.5 Cr | Telugu: ₹10 Cr, Hindi: ₹0.20 Cr |
| Day 3 (Saturday) | ₹3.89 Cr | All Languages Combined |
| Total | ₹35.39 Cr | – |
The data clearly shows a sharp drop after the opening day, especially outside the South Indian belt.
Final Thoughts
Box office figures of Hit 3 have fallen, know the reason is now a burning question in film trade circles. Despite strong performances and a gripping storyline, the film’s reach was severely limited by distribution strategy and OTT scheduling. If the makers had opted for a wider Hindi release, perhaps the story would have been different.
Still, with positive word-of-mouth and a forthcoming digital release, HIT: The Third Case might redeem its potential in the long run.